As pretty as thing is, is this really what MLS needs to make more people interested in their league? I didn't get the whole League Song they made to play before games thing either. Two teams out of 13 make a profit, the quality of play is getting better (but still awful compared to European leagues) and they spend money on creating trophy? Urgh.
MLS is obviously in a tight spot mind you. They can't get the quality of play up significantly enough to get the ex-pats to pay attention to the league, unless they raise their salary cap (significantly). Any native born people who are open minded enough to watch soccer aren't going to be interested in MLS if they can watch the EPL on ESPN. But, how can reasonably do that when close to every team is losing money? They don't have the home town following that a NFL team or and EPL team have, so they can't deficit spend forever. I suppose they're hoping they can develop talent and sell the talent overseas, while building up a home town following slowly, over time.